Digital Data Sources

 This article is from a data analytics perspective.
Before getting started with the different data sources, let's talk about the different types of data that can be available to an organization:

1) First party data : Data that is directly collected by an organization about it's customers.

2) Second party data : Data that is collected from an organization that directly collects the data.

3) Third party data : Data that is collected from an organization that does not directly collect the data.


The most common sources of digital data are :

1) Web server log : A server record of the interaction between a person and a website or app.

2) Cookie : Website specific piece of formatted text stored in the browser.

3) Pixel/tag : A small piece of code that instructs websites to send information to a third party.

4) SDK (Software developer kit) : A library of code that can easily be installed in an application to
make certain functions easier.

5) API (Application programming interface) : An interface that establishes a connection between two pieces of software.

6) UID (Unique User ID) : A unique text or number string assigned to someone's account that can be associated with all their logged behavior.

* further explanation on each type of digital source in future blogs.

Comments

Post a Comment

Popular posts from this blog

Modes of thinking

Image
  The Two Modes of Thinking Hey there, today I would like to talk about modes of thinking. There are two main modes in which we think, focused mode and diffused mode. This can also be explained by explaining convergent and divergent thinking. Creative and abstract thinking goes hand in hand with divergent thinking and diffused mode, whereas analytical thinking and problem solving goes hand in hand with convergent thinking and focused mode. The best way to utilize our brain is to switch between focused and diffused modes of thinking to solve problems. This way we can create a large number of possible solutions using diffused mode, and then narrow down on the solutions and execute using focused mode. This also establishes the importance of the role played by the subconscious, inventors like Thomas Edison used to use alternate between working periods and rest periods to come up with creative inventions. This can be explained this way : New synapses are formed when we rest after using ...
Read more